Successful sustainable mobility policy will support public and private mobility operators in developing new mobility services that appreciably diminish private car use, reduce emissions and congestion, while providing affordable and convenient mobility options for growing numbers of citizens living in towns and cities.

Effective integration of multi-modal approaches to transport, incorporating public, private and active modes of travel can further support healthier lifestyles integrating walking and/or cycling into more multi-modal journeys traditionally taken by private car.

Shared mobility options can facilitate living and working in an urban setting without reliance on traditional private car ownership. Wider usage of shared and active travel modes through embracing new mobility technology, could greatly support a more sustainable transport system.